Can We Disconnect? Prince Ea Says “Yes We Can”

American rapper and activist Richard Williams, known as Prince Ea, is the latest public figure to express concern about the state of our technology-inundated world. The video, “Can We Auto-Correct Humanity?” comes, somewhat ironically, via YouTube, and in just under two weeks has received nearly 5 million hits. In the video, Williams addresses issues commonly attributed by experts to our growing dependence on technology, but in an accessible, genuine and proactive way.

Unlike approaches that rely on fear-mongering, Williams’s message, which can be found beneath the video, is succinct and clear:

“You need not delete your social networks or destroy your cell phones, the message is simple, be balanced, be mindful, be present, be here.”

The idea of moderating our technology and social media involvement in favour of real-world interactions is part of a larger movement founded by Williams in 2009, entitled ‘Make SMART Cool’. The campaign aims to promote “education, intelligence, unity and creativity throughout the world at large.” Can’t argue with that.

For more information on Make SMART Cool, visit